Last Updated: 18/08/2026

This Cookie Policy explains how Bella Boo Beauty ("we", "us", "our") uses cookies and similar technologies when you visit our website at www.bellabooprobeauty.co.uk.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, store and protect personal information.

We are committed to being transparent about the technologies used on our website and giving you appropriate control over non-essential cookies and similar technologies.

1. What Are Cookies?

Cookies are small text files that may be placed on your computer, tablet, mobile phone or other device when you visit a website.

Cookies and similar technologies can be used to help a website function properly, remember preferences, maintain security, operate an online store, understand how visitors use a website and, where you have provided consent, analyse website performance or support other purposes.

The term "cookies" in this policy also includes similar technologies that store information on, or access information from, your device, where applicable.

These technologies can include cookies, pixels, web storage, scripts, tags and similar technologies.

2. How We Use Cookies

We use cookies and similar technologies for different purposes.

These include technologies that are necessary for our website and online store to function, as well as optional technologies that help us understand how visitors use our website.

The categories of technologies we may use are described below.

Where a technology is not exempt from the consent requirements under applicable UK law, we will obtain your consent before using it.

The Privacy and Electronic Communications Regulations 2003 (PECR) generally require prior consent for storing information on, or accessing information from, a user's device unless a specific exemption applies.

3. Strictly Necessary Cookies

Strictly necessary cookies and similar technologies are required for our website or online store to function properly or to provide a service that you have specifically requested.

These technologies may support functions such as:

• Operating and securing our website;

• Shopping basket functionality;

• Checkout and payment processes;

• Customer account and login functionality;

• Maintaining a visitor session;

• Website security;

• Fraud prevention;

• Remembering necessary technical settings; and

• Providing services that you have specifically requested.

Where a cookie or similar technology is strictly necessary for the online service requested by you, it may be used without consent where the relevant PECR exemption applies.

The ICO recognises an exception for technologies that are strictly necessary to provide an online service at the user's request, such as remembering items in an online shopping basket or maintaining security.

If you block or disable strictly necessary cookies, some parts of our website or online store may not function correctly.

Our website is operated using Wix, which may use cookies and similar technologies to provide core website, security and ecommerce functionality.

4. Analytics Cookies

We use analytics cookies and similar technologies to understand how visitors use our website and to help us improve our website, online store, products and services.

We currently use Google Analytics through Wix for this purpose.

Analytics information may include:

• Pages viewed;

• Website visits and sessions;

• How visitors navigate and interact with our website;

• Traffic sources;

• General device and browser information;

• Website performance information;

• Approximate geographic information; and

• Interactions with pages and website features.

Analytics cookies and similar technologies are non-essential.

We will not use analytics cookies or similar non-exempt tracking technologies before the required consent has been obtained.

You can refuse analytics cookies without affecting your ability to use the essential functions of our website or online store.

Under UK PECR, non-exempt cookies and similar storage or access technologies must not be used before the required consent has been obtained.

5. Wix Analytics and Website Performance

Our website may use analytics and performance features provided through Wix.

These technologies may help us understand:

• Website traffic;

• Visitor interactions;

• Website performance;

• Technical performance;

• Use of website features; and

• The performance of our online store.

Where a Wix analytics or performance technology is not strictly necessary and requires consent under applicable UK law, it will only be used after you have provided the relevant consent.

The specific technologies used by Wix may change as Wix updates its platform and services. We will keep our cookie information under review and update this policy where reasonably necessary.

6. Functional Cookies

Some cookies and similar technologies may be used to remember choices or preferences or to provide additional website functionality.

Examples may include:

• Remembering selected preferences;

• Maintaining certain website settings;

• Supporting enhanced website functionality; and

• Remembering choices made during a website session.

Where a functional cookie or similar technology is not strictly necessary for a service you have specifically requested, we will obtain your consent before using it.

The specific functional technologies used on our website may change as we add, remove or update website functionality.

7. Marketing and Advertising Cookies

At present, we do not intentionally use third-party marketing or advertising cookies on our website unless such technologies are specifically added to the website.

If we introduce marketing, advertising, conversion-tracking, retargeting or similar technologies, we will update this Cookie Policy and obtain any consent required by law before using them.

Marketing and advertising technologies may be used for purposes such as:

• Measuring advertising campaigns;

• Measuring conversions;

• Personalising advertising;

• Delivering relevant advertisements;

• Understanding interactions with advertisements;

• Creating advertising audiences;

• Retargeting;

• Supporting social-media features; and

• Measuring the effectiveness of marketing activities.

Where consent is required, these technologies will only be used after the required consent has been obtained.

8. Third-Party Services

Our website and online store are operated using Wix.

We currently use Google Analytics through Wix to help us understand how visitors use our website.

We also use Usercentrics as our cookie consent management platform.

These services may involve the use of cookies, similar technologies or other information collected from your device.

Third-party providers may process information in accordance with their own privacy policies, terms and applicable data-protection laws.

Where a third party stores or accesses information on your device for a non-exempt purpose, we will obtain the required consent before that technology is used.

UK PECR requires organisations to provide clear information about the technologies they use, their purposes, relevant third parties and how long information is stored or accessed.

If we introduce additional third-party services that use cookies or similar tracking technologies, we will update this Cookie Policy where necessary.

9. Cookie Consent Management

We use Usercentrics as our cookie consent management platform.

Usercentrics helps us manage your cookie preferences and obtain and record consent for non-essential cookies and similar technologies.

When you first visit our website, our cookie consent mechanism allows you to make choices about non-essential cookies and similar technologies.

Depending on the options presented, you may be able to:

• Accept all non-essential cookies;

• Reject non-essential cookies;

• Select individual cookie categories; or

• Change your cookie preferences.

Non-essential cookies and similar technologies will not be used before the required consent has been obtained.

Consent must be freely given, specific, informed and unambiguous and must involve a clear affirmative action.

The ICO states that continuing to use a website does not constitute valid consent and that non-exempt technologies must not be pre-enabled before consent.

We will not make access to the essential functions of our website or online store conditional on consenting to analytics or other non-essential cookies.

10. Rejecting Cookies

You can reject non-essential cookies and similar technologies through our cookie consent mechanism.

Rejecting non-essential cookies will not prevent you from using the essential functions of our website or online store.

Our consent mechanism will provide a genuine choice between accepting and refusing non-essential technologies.

The ICO's current guidance states that users should be able to refuse non-essential technologies as easily as they can accept them.

11. Changing or Withdrawing Your Cookie Consent

You can change or withdraw your consent at any time using the cookie preference tools available on our website.

Usercentrics helps us record and manage your cookie preferences.

Where technically possible, the process for changing or withdrawing consent will be made reasonably accessible.

Withdrawal of consent does not affect the lawfulness of any processing that took place before consent was withdrawn.

The ICO's guidance states that users must be able to withdraw consent through the consent mechanism and that withdrawing consent should be as easy as giving consent.

You can also manage or delete cookies through your internet browser settings.

Please note that disabling strictly necessary cookies may prevent some parts of our website or online store from working correctly.

12. How Long Cookies Remain on Your Device

Some cookies are session cookies, which are deleted when you close your browser.

Other cookies are persistent cookies, which remain on your device for a specified period or until you delete them.

The duration of individual cookies can vary depending on:

• The service placing the cookie;

• The purpose of the cookie;

• The type of technology used; and

• The settings of the relevant third-party service.

Wix, Wix Stores and third-party integrations may introduce or update individual cookies and similar technologies.

We therefore maintain our cookie information under review and will update it when necessary.

Where personal data is processed through cookies or similar technologies, we will consider applicable data-protection requirements concerning storage limitation and retention.

The ICO advises that the duration of storage or access should be proportionate to the intended purpose and limited to what is necessary.

13. Information Collected Through Cookies

Depending on the type of cookie or similar technology used, information collected may include:

• IP address or other online identifiers;

• Browser and device information;

• Date and time of visits;

• Pages visited;

• Website interactions;

• Referring website or traffic source;

• Approximate geographic information;

• Cookie preferences;

• Information about how you use our website; and

• Technical information concerning website performance.

Where information collected through cookies or similar technologies constitutes personal data, we process it in accordance with applicable UK data-protection law, including the UK GDPR and the Data Protection Act 2018, as applicable.

Our Privacy Policy provides further information about how we process personal data.

14. Cookies and Your Privacy

The use of cookies and similar technologies may involve the processing of personal data.

For strictly necessary technologies, processing may take place where necessary to provide the website or online store service requested by you and where the relevant PECR exemption applies.

For analytics and other non-essential technologies, we rely on consent where consent is required under PECR.

Where personal data is processed following consent, we will also comply with applicable UK data-protection requirements.

You can withdraw your consent at any time through our cookie preference tools.

15. Cookies Used by Our Website

Because the cookies and similar technologies used by Wix, Wix Stores, Google Analytics and other integrations can change over time, we do not intend this policy to operate as a permanently fixed list of cookie names.

Our cookie consent mechanism and cookie information should identify the technologies currently being used on our website and their relevant purposes.

The main categories currently expected to be used include:

CategoryPurposeConsent

Strictly NecessaryWebsite, security, basket, checkout and essential functionalityNot normally required where the relevant PECR exemption applies

FunctionalPreferences and additional functionalityRequired where not exempt

AnalyticsWebsite statistics and performance analysisRequired

Marketing/AdvertisingAdvertising, tracking, retargeting and conversion measurementRequired

The actual cookies and technologies present on the website should be reviewed periodically to ensure that this policy and the Usercentrics configuration accurately reflect the technologies being used.

16. Similar Tracking Technologies

Our obligations under UK law are not limited to traditional cookies.

Depending on how our website is configured, similar technologies may include:

• Tracking pixels;

• Web beacons;

• Local storage;

• Scripts and tags;

• Device or browser technologies;

• Link-decoration or navigational tracking; and

• Other technologies that store information on or access information from your device.

Where applicable, these technologies will be treated in accordance with the same consent requirements under PECR.

The ICO confirms that PECR applies to a broad range of storage and access technologies, including cookies, tracking pixels, web storage, fingerprinting, scripts and tags.

17. Children's Privacy

Our website is intended for general consumers and is not specifically directed at children.

We do not intentionally use non-essential cookies or similar tracking technologies to collect information from children without the appropriate legal basis and safeguards.

If you believe that a child has provided personal information through our website in circumstances where this should not have occurred, please contact us.

18. International Data Transfers

Some third-party service providers we use may process information outside the United Kingdom.

Where cookies or similar technologies result in the processing of personal data and that information is transferred outside the UK, we will take appropriate steps to ensure that the transfer complies with applicable UK data-protection law.

Further information about international transfers and safeguards is provided in our Privacy Policy.

19. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes to the cookies and technologies used on our website;

• Changes to our website or online store;

• Changes to third-party services;

• Changes to applicable laws or regulatory guidance;

• Changes to our business practices; or

• Changes to our cookie consent mechanism.

When we make changes, we will update the "Last Updated" date at the top of this policy.

Where a significant change affects how we use cookies or similar technologies, we may ask you to review your preferences again where appropriate.

Important Note

This Cookie Policy should be read together with our Privacy Policy and should accurately reflect the cookies, scripts, tags, pixels and other technologies actually installed on www.bellabooprobeauty.co.uk.

In particular, the Usercentrics consent configuration should be checked to ensure that:

• Non-essential cookies do not load before consent;

• Analytics technologies do not load before consent;

• Users can reject non-essential cookies as easily as they can accept them;

• Consent is recorded;

• Users can subsequently withdraw or change their consent;

• Third-party technologies are correctly categorised; and

• The cookie information displayed to users matches the technologies actually deployed on the website.

The ICO's current guidance requires prior consent for non-exempt storage/access technologies and emphasises that users must have a genuine choice over whether to accept or refuse them.